2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
"We're by your side every step of the way."
Our proven 8-step process.
1
Knowledge Is Power
Get Informed
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
2
Presentation
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
3
Agent Pre-Selection
Agent Shortlist
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
4
Compare The Market
Agent Comparison
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
How do you benefit?
Having our Vendor Advocate work for you will not cost you one cent extra.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Our Testimonials
Avoid costly mistakes when selling your home.
Download our free "Fatal Traps" booklet.

Recently Added Properties

3 Bedrooms | 2 Bathrooms | 2 Carpark |

3 Bedrooms | 2 Bathrooms | 2 Carpark |

5 Bedrooms | 2 Bathrooms | 2 Carpark |
Meet Our Advocates

Ian Reid
Founding Director
In 2001, after 27 years as a real estate agent, he launched a fledgling business, the Ian Reid Vendor Advocacy service.

Ben Reid
Managing Director
If experience, commitment and passion are high on your criteria for selecting a property advisor, then Ben Reid is your man.

Sue Woollard
Vendor Advocate
With Sue Woollard looking after your interests, you can look forward to a rewarding and relaxing sale.