2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
It was the first time I had sold a property, and I knew I would need someone to lead me through the process. Sue Woollard did just that. She listened well, presented the facts and options very clearly, and helped me to weigh them up without imposing her ideas on me. Sue is a real professional, with excellent interpersonal skills and a great deal of industry knowledge and experience. She was a pleasure to work with and always for me – truly a vendor’s advocate.
We engaged Ian Reid’s vendor advocacy service to sell our family home of almost 60 years. We were very nervous but with Cameron onboard the whole process of selling went smoothly and for us, was a great stress free experience. Cameron is very friendly, professional, honest, knowledgeable and hard working and was tremendous at keeping us informed throughout the campaign. He also offered valuable suggestions to prepare our home for sale. Thankyou Cameron, we are very happy with the end result.
Ian Reid Buyer Advocates represented us during a tough time with a Covid lockdown followed by soaring property prices. Simon and Ben worked hard to achieve a fantastic result for us which would not have been possible without their expertise and support. We were so grateful having them in our corner! We are now looking forward to starting our next chapter in our beautiful new family home.
This is the second time we had Ben and the team at the Vendor Advocacy assist us with selling a property. Like last time, they were with us every step of the way. The process was made so much easier with their involvement, and we were very happy with the end result. Thankyou Ben and the team at Ian Reid Buyer & Vendor Advocates.
We sold an investment property in a suburb of Melbourne that we dont know well. Cameron is a consummate professional, clear communicator who knows the area well. Cameron guided us through preparing the property, marketing and evaluating offers with a good result. All in all, a low-stress transaction. Going it alone – would have challenging and we would have been second guessing ourselves. Thanks Cameron.
We thank you for your untiring efforts and we are very happy with the result. It was a great team effort all round I think. Will be in touch and thanks again for a great outcome.
This is now the 3rd time that we have used Cameron to sell our property and got us great results once again, his expertise and knowledge in the Real Estate business is second to none. Cameron was there to answer any questions and offer advise right through the process. Thanks once again Cameron.