2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
Wow! We opted to use Ian Reid Vendor Advocates to support us with the sale of our property. We didn’t want to go into this without having someone honest and knowledgeable to guide us through.
We were introduced to Sue and right from the start she had a meeting with us to explain how the real estate market works with slides to assist in our knowledge of how to tackle the sale in the best way.
We were interstate and we connected on meetings and calls often and Sue made it so easy!
Sue was always ensuring she touched base with us along the way to fill us in on any detail no matter how small and she assisted with us making sound choices with regards to the sale of our property.
We ended up with a result that we were extremely happy with and we honestly would not have got the same result with out Sue’s assistance and guidance.
Helpful support and guidance for the end to end journey of selling a property. Made the process so smooth and seamless, getting a successful result through quality information, structure of sale and strategy. Was able to avoid missing out on the little bits and pieces of selling that we might have ignored if going solo. Thanks.
I engaged Simon Watkin recently to support me in the purchase of a beach house. From the start of the process (the brief and search) through to the end (purchase and contract) and every step in between, Simon took the stress away from me. It was immediately obvious that I was in the hands of someone super experienced in the property market. I didn’t have to worry about a thing. He searched for the property providing me with many listings which were spot on with my brief. He provided me with much guidance along the way as well as regular updates. When the time came to make an offer, Simon’s negotiation strategy resulted in a purchase well below my budget and was finalised the same day. I was so happy! I found Simon to be extremely knowledgeable, professional and calm. What’s more, he made the whole experience very enjoyable. I couldn’t recommend Simon highly enough for any purchaser or vendor
We used Simon to secure our magnificent new home. It is just perfect and ticks all the boxes. The time he put into his sourcing and analysis of potential properties was topped off with a superb buying strategy and auction bidding on the day. His experience and cool head under pressure was invaluable.
We just moved into our first family home and couldn’t be happier. Using Simon ensured we bought the perfect property at the best price. He left no stone unturned sourcing far and wide utilising his experience and contacts. He valued every property we were interested in and in the end negotiated on our behalf to buy extremely well. With a growing family and our work commitments we just weren’t able to do it ourselves so to have an expert through the whole process gave us peace of mind and the confidence that we were buying really well based on our specific requirements.
Claire was really helpful. Enthusiastic about finding what worked for us. Worked hard in a challenging time. Nailed the zoom auction with much competition.
Great service from Claire and the team at Ian Reid. A thorough and professional process and we’re grateful for all their help securing our new home.