2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Avoid costly mistakes when selling your home.
Download our free "Fatal Traps" booklet.

"We're by your side every step of the way."
Our proven 8-step process.
1
Knowledge Is Power
Get Informed
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
2
Presentation
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
3
Agent Pre-Selection
Agent Shortlist
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
4
Compare The Market
Agent Comparison
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
How do you benefit?
Having our Vendor Advocate work for you will not cost you one cent extra.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.

Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Get the latest insights on the Melbourne property market
We provide free expert advice in various media formats for your convenience.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.
View MoreMelbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.
View More
Bathroom renovation – more than just the look

Market Update: May 2022

Property sales still recording big profits
Keep the golden years golden.
Are you keen to downsize to stress-free retirement village living. If you’re unfamiliar with the present market and how it all works today, we can give you peace of mind.
We’ve helped retirees navigate the minefield since 2001.

Special Offer
As a retirees only special offer, we provide up to $1000 of cleaning and gardening services to get you market ready or help you move.
Fill out the form below to register your interest in taking advantage of this great offer today.
Your advocate will be at your side from appointing the best agent through to settlement and beyond. Our advice will save you time, stress and money.
Our Testimonials
Recently Added Properties

4 Bedrooms | 1 Bathrooms | 2 Carpark |

2 Bedrooms | 1 Bathrooms | 1 Carpark |

2 Bedrooms | 1 Bathrooms | 1 Carpark |
Meet Our Advocates

Ian Reid
Founding Director
In 2001, after 27 years as a real estate agent, he launched a fledgling business, the Ian Reid Vendor Advocacy service.

Ben Reid
Managing Director
If experience, commitment and passion are high on your criteria for selecting a property advisor, then Ben Reid is your man.

Floris Antonides
Vendor Advocate
If you were to ask one of the many clients who has relied on Floris for guidance in their property dealings, one of the first things they always mention is […]