2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
We worked with Ian Williams to sell our house in Mulgrave. Ian was fantastic the whole way through quite difficult circumstances. We sold our house during lockdown, having only had 1 in-person inspection before transitioning to online. Ian’s broad knowledge of real estate in Melbourne assisted us to make the decision to proceed with an auction, where we got a great result. He worked really well together with our agent and I’d definitely recommend him to others.
I am very pleased that we used Ian Reid’s Vendor Advocate Sue Woollard to sell my mother’s home in Box Hill South. I have lived in the one house for 42 years and therefore needed assistance and expertise from people familiar with house sales, real estate agents, markets and customer relations. Additionally, Sue’s frequent communications during extended lockdowns kept me informed, despite necessary changes to Auction and Open for Inspection dates and times. We are very happy with the result and timely conclusion of the campaign.
We have engaged Nicole from Ian Reid 3 times she has always been professional and accommodating and referred trades to get our home ready in a timely manner and within budget. All our homes sold to our satisfaction.
Dealing with Ian Ried has made selling our home so much less stressful. Nicole guided us through a tricky sale but made life easy. We wouldn’t hesitate to recommend going forward. It was very reassuring to have Nicole’s knowledge on our side.
Thank you again.
I was aware of Ian Reid advocacy services, so I engaged with them to sell our home when we decided to downsize. Nicole did a great job from start to finish, organising all the relevant people, such as the building valuer, three real estate agencies, the staging professional, photographer and so on. This was during an on-and-off lockdown, but we were not in a rush to sell, so we got an offer close to the upper part of our price range. We might have taken a lower offer, but we took Nicole’s advice and got a far better outcome.
I was fortunate to have Nicole as my real estate advocate. The whole experience of getting my property ready for sale and the selling process was overwhelming for me but Nicole was so supportive and encouraging that I got through it and achieved a very pleasing result. Many thanks to Nicole – I’m a big fan.
We were so fortunate to attend a seminar where Ian Reid Advocates were one of the speakers. We immediately signed up with them to assist in the sale of our house which turned out to be one of the best decisions we made. During the entire process Cameron Parker was so friendly, knowledgeable and always there to bat for us. With his guidance and suggestions, our house was marketed to it’s maximum potential. Even on auction day he was there with us. We can’t thank Cameron enough for all the work he did, constantly having our best interests in mind as well as keeping us in the loop at all times. Would highly recommend engaging Ian Reid Advocates.