2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
After trying to sell my house without having to go through realestate agents and failing, a friend suggested Cameron Parker from Ian Reid Advocacy. Well from our first meeting, Cameron put me at ease with how his role my advocate worked and guided me through the process. From selecting the best agent, organising viewings and following up on any issues that arose. Stress free sale. I would recommend Ian Reid advocates to sell your home, they won’t disappoint. Particularly Cameron Parker
Floris was fantastic in guiding me through the process of selling our house. He was always available easy to talk to and keep us informed all the way through. Floris completely took away any stress involved in selling. Would highly recommend Ian Reid and Floris for anyone looking to sell their property.
House sold with minimal stress
Our Ian Reid vendor advocate, Floris Antonides, guided my sister through the process of selling her house and alleviated much of the stress associated with selling a home. The price obtained was at the upper end of her expectations and she couldn’t be happier with the support Floris provided.
Luke was great – always available and very responsive. Took the hassle out of finding an agent, negotiating commissions etc.
We first met Cameron Parker about one month ago when we contacted Ian Reid Vendor Advocates for assistance in selling our house. Within that time Cameron became a trusted adviser in what was one of the most daunting tasks we had faced for many years. From our first meeting Cameron displayed confidence and trust with a clear and understandable communication style which only deepened over the relatively short time of the engagement. In achieving a sale only a matter of one week from listing Cameron continued to demonstrate all of the skills that are necessary in the real estate world. Particularly impressive was his negotiating skills that delivered a result that we were exceedingly happy with. We would have no hesitation in recommending Ian Reid Vendor Advocates, and in particular Cameron Parker, to our friends and colleagues.
Best decision we ever made employing Ian Reid Vendor Advocates and having Cameron Parker on our team! Cameron’s advice even in the lead up to putting our home on the market was invaluable . Choosing our Realestate agent was a breeze with Cameron’s guidance . Once chosen Cameron had nothing but our best interest at heart ,it certainly made the process of selling our family home of 22 years a lot less stress full than it could have been. We are more than happy with our end result and highly recommend Cameron to assist any one selling their home. Thanks Cameron we appreciate all your effort in getting a sale in this changing real estate climate.
After my father had a stroke we had to sell his house to fund residential care. Nicole Rowe from Ian Reid Vendor Advocacy was invaluable at such an emotional time. Not only did she help us choose an agent she was able to give us expert advice on how to prepare the home for sale. She helped us engage a painter, staging furniture, a company to remove and sell furniture. Every thing went smoothly and we sold the house for a great price at auction despite being in a down market. Thanks heaps Nicole.