2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
I was a little doubtful at first about using Ian Reid Buyer and Advocates to sell a property. My wife convince me to meet the representative (Floris). After meeting Floris and having the process explained I was convinced the concept was worthwhile. We had an excellent result and with good advice provided throughout the process. Communication was regular and added to my decision making. I would recommend anyone selling a property to consider this organisation.
We used Ian Reid to sell our first home. Sue made the whole process so much easier for us. Being the first home we were selling, we had no clue where to start. She explained every step of the way and made us feel a lot more at ease. We are confident we got the best price we could have for our home. And I don’t think we would have achieved the same result without this service. We wouldn’t hesitate to use Sue again in the future.
After looking for a house for a couple months and getting nowhere, we looked into getting assistance from Ian Reid buyers advocacy. At the start we were cautious and somewhat sceptical on whether it was the right decision. It turns out it was the best decision we ever made! Ian Reid buyers advocates is the best kept secret when purchasing a home. Clare was our advocate who was simply amazing. Her knowledge of the market, things to look for in a home, and her negotiating skills are second to none! Thanks to Clare we have saved tens of thousands of dollars and found a perfect home for our family. Clare was with us every step of the way, worked hard at every turn, and took time listening to our needs and providing great advice right to the finish line. Thank you so much Clare and the team at Ian Reid, if I could give you ten out of five stars I would as I feel five are not enough!
Cameron Parker was referred to us and we couldn’t have been happier, professional, knows the business and made it as stress free as possible, also really happy with the price.
Cameron Parker is highly professional, easy going, honest and trustworthy. His level of support was exceptional. Cameron has an excellent understanding of the market, housing, suburbs, prices and real estates. He develops excellent relationships with clients, has great communication skills and lots of patience. I highly recommend Cameron and Ian Reid Vendor Advocacy!
This is the second time I have sold a house with Cameron and I would not use anyone else or do it any other way. Cameron is fantastic to deal with he makes sure you have the knowledge and assistance you need to sell your home at the best possible price. If I sell again, he will be the first person I contact! Thanks Cameron.
Just wanted to thank you for all your hard work and help getting this sale to happen. You have made a very difficult, complicated process a lot easier to navigate. We are relieved that it has been sold and very happy that we can move forward.