2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
My Vendor Advocate was Nicole Rowe, and from the first phone conversation I felt very comfortable that Nicole could help me with the Sale of my House. It was the best solution for me to have an Advocate as I am very attached to the house that I built in 1986, on a block of land my parents purchased in 1964 – I raised my daughters there and was able to lease to family in time of need. With that emotional attachment I knew I wouldn’t be able to make clear decisions. Nicole met me during the Covid 19 era we met at the house, she was very knowledgeable and encouraging that yes this house will sell. Nicole visited my home and met my partner and went through the processes and the Competing Agents proposals, I chose an Agent and away we were. Nicole always returned my calls and emails and was an absolute blessing for me. I had no problems at all. Nicole suggested a Conveyancer and between these two women I sold my house with absolute confidence of my decisions. Thank You Nicole and Ian Reed Vendor Advocates. I Highly Recommend.
Professional, informative and easy to deal with. Made life much simpler in harrowing Covid times. Second time we’ve used IRA and just as happy with the service and results.
My sincere thanks to Nicole for her outstanding service in the recent sale of our family home. Nicole made the sales process so easy and streamlined for us in what otherwise could have been a very challenging time. Nicole’s fantastic industry knowledge and her expertise in liaising with our selected agent resulted in an excellent sales result. I highly recommend the services of Nicole to anyone considering placing their property on the market for sale.
Engaging Ian Reid Vendor Advocates was the best decision we made when faced with having to sell the family home. Our Vendor Advocate, Ian Williams was was an extremely knowledgeable and experienced professional who effortlessly guided us through the process and handled all aspects of the campaign with the selling agent superbly on our behalf. Having an advocate in our corner allowed us to make informed decisions together without us dealing directly with the selling agent. Excellent experience with an excellent outcome. Thank you Ian Reid Vendor Advocates and especially, thank you Ian Williams.
We had Cameron Parker as our advocate in selling our house. His understanding of the Real Estate market and professionalism was unprecedented. He took all the worry out of selling for us and achieved a wonderful result Thank you Cameron.
Ben helped us sell our house a few years ago. We sold for roughly $30k more than we believe we would have otherwise, without any of the stress. He took so much care to understand our needs and our property. We were so incredibly impressed. We were surprised and delighted when we got a congratulations gift in the mail (Wine. Win). Fast forward a few years and we’ve referred Ben to a friend. We were overwhelmed with Ben’s generosity when we received a $200 gift card as a referral reward. Imagine our surprise when the next day we also received a beautiful “perfect night in” hamper full of wine and yummies. Ben and his business are like the gift that keeps on giving. We will absolutely continue to refer anyone we can and we will engage him next time we sell without hesitation. Thank you, Reid team.
We came across Alex through Ian Reid Vendor Advocate.
We have now had three houses sell with Alex’s assistance. Each time Alex has provided fantastic feedback throughout the process of getting the property ready for the market choosing an estate agent and working closely with the agent and ourselves until the property is sold.
Alex’s experience was priceless in keeping us informed and educated throughout the selling process.
We would highly recommend using Alex for anyone considering selling a property.