2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
This is the second time I have sold a house with Cameron and I would not use anyone else or do it any other way. Cameron is fantastic to deal with he makes sure you have the knowledge and assistance you need to sell your home at the best possible price. If I sell again, he will be the first person I contact! Thanks Cameron.
Just wanted to thank you for all your hard work and help getting this sale to happen. You have made a very difficult, complicated process a lot easier to navigate. We are relieved that it has been sold and very happy that we can move forward.
Cameron Parker’s assistance and advice were invaluable in the sale of my late parents home. From the beginning Cameron explained all aspects of the process, he was completely transparent with all dealings making the whole campaign completely hassle and stress free. Cameron arranged 4-5 independent agents to view the property and submit reports, we then sat down together, scrutinised the reports and appointed an agent. From there Cameron dealt with everything, continuously providing feedback and emailing reports on the advertising campaign. On the day of the auction Cameron was there working the crowd and making sure I was ok. We discussed a strategy about the auction, stuck to it and the property sold at auction for an excellent price. I would recommend Cameron Parker to any person considering selling their home, it’s a no brainer.
We used Nicole from Ian Reid to sell our property in Hawthorn and it was a seamless experience. Nicole is warm and friendly, accommodating and an excellent communicator. Everything was taken care of and we achieved a result we are very happy with. Thank you very much Nicole and the team at Ian Reid, we will definitely use your service again in the future.
Thank you for everything you did in the successful sale of our house. This sale threw up some interesting challenges that caused us great concern. Ranging from weather, advertising, agent promises & potential buyers. Throughout this process you Ian were the steady hand on the wheel. Your supervision & overwatch of the sale was superb. From the very start of the whole show your confidence, advice, intervention & responses saved us from what could have easily turned into a nightmare. Your depth of knowledge & experience established to Julie & I that we were entrusting the right person to “protect” us through this. You lived up to that trust every moment. You were always available to us, you answered every call, you settled every nerve & navigated the sale to what we consider an excellent result.
So thank you truly and we ask but one request – The new house is a 5 year step towards our forever home (retirement), please stay on until we need you again in 2027.
Cameron’s advice and assistance on selling our home was invaluable. He gave us support throughout the whole process from choosing an agent to the final negotiation of sale. Cameron kept the whole show on the road with his great organisation and communication skills and it all felt very straight forward. We had a successful outcome, getting a good price for our home in a short period of time. We would highly recommend Cameron to assist anyone selling their home. It would greatly reduce the stress and anxiety associated with the undertaking and maximise the likely outcome.
We really appreciated the advise Michael gave us prior to putting our house on the market. It helped us prepare our house to be most attractive to buyers. It also really reduced the stress that someone else was chasing things up for us and the advice saved us money. Best of all, we sold in only 2 weeks!