real estate winter sale

Planning for a Winter sale

It may seem like an odd topic given that Summer has only just officially ended, and the Autumn selling season has only just begun. However, whilst selling during the Autumn is a popular choice for many vendors, (understandably given the strong results that many people achieve at this time of year), there will be quite a few home owners whose plans will not allow them to sell for a few months. More importantly, our experience tells us that a little bit of forward planning at this time of year can have a positive impact on a Winter sale.

One important element in preparing for a Winter sale is taking steps to ensure that your garden will look its best at that time of year, and one aspect of the garden that can make an immediate impact on buyers is your lawn. This is very relevant in Winter as many other sellers’ lawns will be looking patchy and brown. So here are a few tips on what you can do now to maximise the look of your lawn in winter.

Preparing for a Winter sale

  1. Start to leave your lawn a little longer when you mow it. That way each blade of grass will be able to absorb more sunlight, which helps with growth.
  2. As we get more rain, turn off any irrigation systems that water the lawn. Over watering can create an unhealthy lawn.
  3. Check if your lawn has any damp or compacted areas. Try aerating them with a garden fork, rather than top-dressing these areas as you might in Spring. Allow the soil to dry out a little whilst letting some air into the soil.
  4. Fertilising the lawn at this time of year may not produce the growth you’d expect in Spring, but it will help strengthen your lawn in the lead-up to Winter.
  5. Autumn is a good time to start spraying to prevent the growth of winter weeds.
  6. Autumn is also a good time to trim back many shrubs that may be overshadowing your lawns, potentially stopping some areas of lawn from growing.
  7. If all else fails, some home owners have had impressive results by colouring their lawns. There are several products on the market which resemble an organic paint or dye that is absorbed into the blades of grass. This can turn your lawn a lush green colour. We have even heard of people making their own ‘lawn paint’ using green food dye, Epsom salt and fertiliser!

If you’re planning a property sale, never underestimate the importance of making a favourable first impression…and the health of your garden and lawn can have a big impact in this area. So don’t leave buyers with the impression that “the grass is greener on the other side of the fence”, (unless, of course, they’re viewing it from your neighbour’s front yard)!

If you are considering selling later this year and are wondering whether a Winter sale is the right strategy for your property and situation, don’t hesitate to give one of the team at Ian Reid Vendor Advocates a call. In the meantime, you might like to read through our booklet, “Fatal Real Estate Traps Exposed”. It’s so easy to download your free copy while you’re here.

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