Find Out How We've Helped Thousands

of home sellers achieve fantastic results



After my father had a stroke we had to sell his house to fund residential care. Nicole Rowe from Ian Reid Vendor Advocacy was invaluable at such an emotional time. Not only did she help us choose an agent she was able to give us expert advice on how to prepare the home for sale. She helped us engage a painter, staging furniture, a company to remove and sell furniture. Every thing went smoothly and we sold the house for a great price at auction despite being in a down market. Thanks heaps Nicole."

Leone K – Viewbank

"We first met Cameron Parker about one month ago when we contacted Ian Reid Vendor Advocates for assistance in selling our house. Within that time Cameron became a trusted adviser in what was one of the most daunting tasks we had faced for many years. From our first meeting Cameron displayed confidence and trust with a clear and understandable communication style which only deepened over the relatively short time of the engagement. In achieving a sale only a matter of one week from listing Cameron continued to demonstrate all of the skills that are necessary in the real estate world. Particularly impressive was his negotiating skills that delivered a result that we were exceedingly happy with. We would have no hesitation in recommending Ian Reid Vendor Advocates, and in particular Cameron Parker, to our friends and colleagues."

Colin W – Balwyn North


Excellent Service

Ian Reid Vendors Advocates, Michael Collins in particular have made the process of selling our house so much easier. They explained the process and have 'held our hand' to achieve a great price for our property. I would not hesitate to call upon Michael again should we sell another property."

Dragica A – Coburg North

"Having not been involved in buying or selling for years we decided we needed unbiased guidance on the current market and processes. We could not have been more pleased with the decision to utilise the services of Ian Reid Vendor Advocacy Luke Scanna arranged interviews with agents, and guided us on agent selection, fee structure, and auction strategy, and was always available in person or by phone. His personal involvement made the process much less stressful than otherwise and we concluded a successful sale. We thoroughly recommend this service. Thank you Luke!"

Graeme I – Glen Waverley


The sale of our home was an easy and effective process.

We engaged Ian Reid Vendor Advocates primarily so they could research the best Real Estate Agents in our local area. Sue gave me detailed information on three RE Agents and we selected one to work with. Sue kept us informed of the process, arranged an independent valuation and gave recommendations for furniture hire companies to stage our home for sale. Could I have done this all myself - yes, but I didn't have to. The fact that Ian Reid split the commission on the sale with the RE Agent meant we didn't have to pay anything extra to use them. All in all we were happy using the services of Ian Reid, Sue was great and the best recommendation I could give is that I would use them again."

Liana K – Mornington


Well done Cameron Parker an excellent result

He constantly kept us posted with the progress of our sale which helped keep the whole process as stress free as possible."

Jude B – Preston

"We were in the need of selling an investment unit in the process of clearing our debt before retirement. Given the way the market is currently going off the boil, we were unsure if we could get a reasonable price and were expecting to take a hit on the sale price. With Sue Woollard and Michael Collins help we were able to get a better than expected result. The market may be slowing, but given the right strategy and advice you can achieve a good result. We actually came out ahead with Sue's negotiating skills that allowed us to obtain $10K more than expected. Well done. I would recommend Ian Reid Advocates to anyone, especially if you have not sold before or not sold for a long time. There are some good agents out there, but how do you find them??"

Trevor S – Melbourne

"Our dealings with sue were 100% pleasing and very professional. We would recommend Sue any time. Keep up the great work Sue!"

Michael M – Point Cook

"Firstly, thank you for helping us through the sale and for engaging with us over the past months.  We appreciated how easy you made the entire process and I personally would like to thank you for your patience, particularly with me.  During our "celebration" this afternoon, Stef commented that initially he wasn't sure when I suggested using a Vendor Advocate, but has now realised how valuable it was.  Our friends have been congratulating us all day, but I would like to pass those congratulations on to you for your good advice and the great result, beyond even my expectations."

Oksana C – Macleod

"Nicole made phone contact with us, and was given the opportunity to take over the sale of our property. All the logistics of the sale were actioned quickly & suggections were offered to help in the sale.Our Property sold without any issues & settlement was as required, Very impressed with our outcome & the level of service provided. Thank Nicole."

Russell B – Mickleham

"We had used Ian Reid’s Vendor Advocates previously to help us with selling our family home and was very happy with the result, so when it came to selling our next property, we automatically went back to people who had made it so stress free!! Michael was professional and extremely helpful in guiding us through what was a very quick turnaround and we got a fantastic result!"

Wayne W – Mount Waverley

"Michael Collins did a great job for us. All was made very simple and Michael answered all our questions without hesitation. I would recommend this service to anyone looking to sell their home."

Graeme M – Coburg

"Having been let down by a previous agent who proved to be quite incompotent, we turned to Ian Reid Vendor Advocacy. Ian Stewart, a living example of a true professional, made contact with us, and was appointed to take over the sale of our property. All the logistics of the sale were sorted quickly, and the property was on the market. Ian and his team achieved results within two weeks. They maintained contact with us almost every day, advising us of progress. A perfect result, with all our thanks. We now have 13 other properties which will need to be dealt with soon; and we will go nowhere else."

Joe M – Indented Head


Cameron Parker a Dedicated Professional

I am writing to express my thanks and appreciation for the expert guidance by Advocate Cameron Parker of Ian Reid Vendor Advocates. Cameron’s professionalism was impressive, he kept me fully informed and was always available to lend support and answer questions. On auction day he skillfully and tirelessly negotiated an excellent result. I appreciated Cameron’s efforts and would recommend using Ian Reid Vendor Advocates to other prospective vendors."

Anne M – North Melbourne

"Cameron Parker did a great job in assisting us to sell our property. It’s the only time we have gone to market and felt that our agent was truly acting in our best interest. He is a true professional and his experience and knowledge of the market is first rate. He constantly kept us posted with the progress of our sale which helped keep the whole process as stress free as possible. We have no hesitation in recommending Cameron and will definitely use him the next time we sell."

Dave B – Tarneit

"We were unsure about selling in the Winter months and how to maximise the price achieved in a slightly softening market. Cameron was a constant support and never missed a beat in guiding us through the steps towards a successful outcome. We have no doubt that his expertise directly affected a higher return than we might otherwise have enjoyed. Thanks Cameron!"

Ann G – Kingsville

"Michael Collins did a great job in making our decisions through the process very clear and simple. Navigating the way through our local agents was a great help. He was also extremely helpful with setting a price range which allowed us to get on with making our property look it's best for the sale period. Well worth the call to Ian Reid Vendor advocate."

Graeme M – Coburg

"1st house we have sold and looked to IRVA for assistance. Ian Stewart was put on my case and selected an estate agent and worked together so well. Felt like I had a great help along the way. Ians years of experience also showed in small yet noticeable recommendations to not only the estate agent, but myself. Great result in the end with the house sold and above reserve. Will be using Ian again if we ever sell. Thank you."

Ben O – Keilor East

"The team at Ian Reid where very helpful gave us all the information we needed to get our house ready for sale. The house came up a treat and getting a stylish to funtiure the house was the best thing EVER!! So all up if I was to sell or buy I would not think twice about Ian Reid advocates."

Andy M – Bundoora

"Nicole Rowe from Ian Reid Vendor Advocates was fantastic. Using Ian Reid Advocates made our life so much easier in preparing and then selling our home of 15 years. Nicole came to us for the initial meeting and then steered us through all the processes in getting the house ready to sell, negotiating with Real Estate agents to set up the right commission structures and marketing campaign and then helping to manage the process. In a market that was clearly less hot we were able to sell our home in a three week period in the price range we wanted. Nicole's positivity and right advice and the right time made all the difference for us. We wouldn't hesitate to use her again."

George H – Kingsville

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