Find Out How We've Helped Thousands

of home sellers achieve fantastic results

"It was the first time I had sold a property, and I knew I would need someone to lead me through the process.  Sue Woollard did just that.  She listened well, presented the facts and options very clearly, and helped me to weigh them up without imposing her ideas on me. Sue is a real professional, with excellent interpersonal skills and a great deal of industry knowledge and experience.  She was a pleasure to work with and always for me  – truly a vendor’s advocate."

Elizabeth – Mccrae

"We engaged Ian Reid’s vendor advocacy service to sell our family home of almost 60 years. We were very nervous but with Cameron onboard the whole process of selling went smoothly and for us, was a great stress free experience. Cameron is very friendly, professional, honest, knowledgeable and hard working and was tremendous at keeping us informed throughout the campaign. He also offered valuable suggestions to prepare our home for sale. Thankyou Cameron, we are very happy with the end result."

Lina & Rosie – Brunswick

"Ian Reid Buyer Advocates represented us during a tough time with a Covid lockdown followed by soaring property prices. Simon and Ben worked hard to achieve a fantastic result for us which would not have been possible without their expertise and support. We were so grateful having them in our corner! We are now looking forward to starting our next chapter in our beautiful new family home."

Felicia – Mulgrave

"This is the second time we had Ben and the team at the Vendor Advocacy assist us with selling a property. Like last time, they were with us every step of the way. The process was made so much easier with their involvement, and we were very happy with the end result. Thankyou Ben and the team at Ian Reid Buyer & Vendor Advocates."

Tom – Croydon

"We sold an investment property in a suburb of Melbourne that we dont know well. Cameron is a consummate professional, clear communicator who knows the area well. Cameron guided us through preparing the property, marketing and evaluating offers with a good result. All in all, a low-stress transaction. Going it alone - would have challenging and we would have been second guessing ourselves. Thanks Cameron."

Kristian – Glenroy

"We thank you for your untiring efforts and we are very happy with the result. It was a great team effort all round I think. Will be in touch and thanks again for a great outcome."

Tom – Kingsville

"This is now the 3rd time that we have used Cameron to sell our property and got us great results once again, his expertise and knowledge in the Real Estate business is second to none. Cameron was there to answer any questions and offer advise right through the process. Thanks once again Cameron."

Pauline – Deer Park

"Very happy with our sellers advocate. Great advice and responsive to our concerns. The recommended agent worked hard and we got a great result at our auction."

Judy – Black Rock

"Wow! We opted to use Ian Reid Vendor Advocates to support us with the sale of our property. We didn't want to go into this without having someone honest and knowledgeable to guide us through. We were introduced to Sue and right from the start she had a meeting with us to explain how the real estate market works with slides to assist in our knowledge of how to tackle the sale in the best way. We were interstate and we connected on meetings and calls often and Sue made it so easy! Sue was always ensuring she touched base with us along the way to fill us in on any detail no matter how small and she assisted with us making sound choices with regards to the sale of our property. We ended up with a result that we were extremely happy with and we honestly would not have got the same result with out Sue's assistance and guidance."

Emily – Deer Park

"Helpful support and guidance for the end to end journey of selling a property. Made the process so smooth and seamless, getting a successful result through quality information, structure of sale and strategy. Was able to avoid missing out on the little bits and pieces of selling that we might have ignored if going solo. Thanks."

Tim – Northcote

"I engaged Simon Watkin recently to support me in the purchase of a beach house. From the start of the process (the brief and search) through to the end (purchase and contract) and every step in between, Simon took the stress away from me. It was immediately obvious that I was in the hands of someone super experienced in the property market. I didn’t have to worry about a thing. He searched for the property providing me with many listings which were spot on with my brief.  He provided me with much guidance along the way as well as regular updates.  When the time came to make an offer, Simon’s negotiation strategy resulted in a purchase well below my budget and was finalised the same day. I was so happy!  I found Simon to be extremely knowledgeable, professional and calm. What’s more, he made the whole experience very enjoyable. I couldn’t recommend Simon highly enough for any purchaser or vendor"


"We used Simon to secure our magnificent new home. It is just perfect and ticks all the boxes. The time he put into his sourcing and analysis of potential properties was topped off with a superb buying strategy and auction bidding on the day.  His experience and cool head under pressure was invaluable."

Evan & Kate

"We just moved into our first family home and couldn’t be happier. Using Simon ensured we bought the perfect property at the best price. He left no stone unturned sourcing far and wide utilising his experience and contacts. He valued every property we were interested in and in the end negotiated on our behalf to buy extremely well. With a growing family and our work commitments we just weren’t able to do it ourselves so to have an expert through the whole process gave us peace of mind and the confidence that we were buying really well based on our specific requirements."

Blake & Jo

"Claire was really helpful. Enthusiastic about finding what worked for us. Worked hard in a challenging time. Nailed the zoom auction with much competition."

Chyloe – Greensborough

"Great service from Claire and the team at Ian Reid. A thorough and professional process and we’re grateful for all their help securing our new home."

Sarah – Coburg

"We worked with Ian Williams to sell our house in Mulgrave. Ian was fantastic the whole way through quite difficult circumstances. We sold our house during lockdown, having only had 1 in-person inspection before transitioning to online. Ian's broad knowledge of real estate in Melbourne assisted us to make the decision to proceed with an auction, where we got a great result. He worked really well together with our agent and I'd definitely recommend him to others."

Mick – Mulgrave

"I am very pleased that we used Ian Reid’s Vendor Advocate Sue Woollard to sell my mother’s home in Box Hill South. I have lived in the one house for 42 years and therefore needed assistance and expertise from people familiar with house sales, real estate agents, markets and customer relations. Additionally, Sue’s frequent communications during extended lockdowns kept me informed, despite necessary changes to Auction and Open for Inspection dates and times. We are very happy with the result and timely conclusion of the campaign."

Bernadette – Box Hill South

"We have engaged Nicole from Ian Reid 3 times she has always been professional and accommodating and referred trades to get our home ready in a timely manner and within budget. All our homes sold to our satisfaction."

Leone – Brunswick

"Dealing with Ian Ried has made selling our home so much less stressful. Nicole guided us through a tricky sale but made life easy. We wouldn't hesitate to recommend going forward. It was very reassuring to have Nicole's knowledge on our side. Thank you again."

Karin – Werribee

"I was aware of Ian Reid advocacy services, so I engaged with them to sell our home when we decided to downsize. Nicole did a great job from start to finish, organising all the relevant people, such as the building valuer, three real estate agencies, the staging professional, photographer and so on. This was during an on-and-off lockdown, but we were not in a rush to sell, so we got an offer close to the upper part of our price range. We might have taken a lower offer, but we took Nicole's advice and got a far better outcome."

Ash – Werribee

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