2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
I found Cameron Parker to be very professional within his role selling my unit. It was a very difficult time during Covid restrictions and he kept me up to date every step of the way. He made the process more pleasant than it could have been considering the obstacles. Thank you Cameron!
Thank you for your wonderful service. Michael has been a pleasure to deal with and made the process of selling our home very easy for us. I would highly recommend using Ian Reid Advocates and Michael to anyone wanting to sell their property.
Amazing. In every way. And rewarded with boxes of goodies too. Cannot recommend highly enough.
Thanks to Ian Reid Vendor Advocacy, especially to Michael Collins for assisting us in selling our house . It was such an easy, stress free sale , Michael knew all the best agents, and the whole process was seamless.
My wife and myself would like to thank Floris Antonides of Ian Reid for assisting us in selling our home Floris’s friendly nature in explaining to us the selling procedure of our home was very professional, well explained, easy to understand which made selling pleasurable. We both would like to express our sincere thanks to Floris and would not hesitate in recommending him and Ian Reid Vendor Advocates and staff to everyone Thank you very much.
Just wanted to take this opportunity to say a BIG thank you to you, for making the sale of our house so smooth, stress free and overall easy! We were really happy with hoe things went from beginning to end and honestly, given the horror stories we’ve heard, we are sure it wouldn’t have been the positive and pleasant experience without you.
Words fail me. How do you say thank you, big enough, to express the gratitude we feel for what you achieved for our family?
Selling the family home of over 40 years was a huge thing for us, especially in sad and disruptive times. Bringing you on board as our representative was the first and best move we made in a long line of choices to be come. All subsequent decisions were so much easier with your guidance. Your professionalism, knowledge, project management and attention to detail set our sale up for success right from the beginning and continued through to an outstanding result.
And what a result! Two weeks on the market, four offers and the final price far, far, above any one’s expectations.
Thank you Ian.