2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
The best decision I made in this huge procedure was to choose your company – & particularly Ian Williams. I hadn’t dealt in real estate for 40 years & would have been absolutely lost & sunk without Ian. He has been – & still is – unfailingly cheerful, polite, helpful & available & has held my hand throughout. I’ve been singing his praises & will recommend him & your company to others, whenever there’s a chance. Many thanks to you & to Jenny for being so helpful, patient & friendly.
I will say that I was very pleased with everything you did for us to sell mum and dads property. Your diligence and efforts were greatly appreciated and the outcome was successful as everyone worked well together. Thanks again.
Using Ian Reid Advocacy has several advantages. Firstly, my advocate Ian Stewart did all of the work in giving me a choice of agents. In this instance, I found an agent that I would never had selected had I done the research myself. Secondly, Stewart kept my agent accountable and made sure he was working for me. Thirdly, he negotiated the sale and the highest end of the estimation. Finally, I was kept informed every step of the way and sold my property in 2 weeks.
Nicole was invaluable when it came to selling my home. Her knowledge and expertise helped put my mind at ease – no question was too big or small to ask her. She was reliable and calm which was exactly what I needed. Highly recommend Nicole and Ian Reid Vendor Advocate Service.
Claire at Ian Reid Buyer Advocates helped us secure the property we were after at the right price. Without her assistance we would still be searching. Now we can move on and benefit from the purchase.
Thank you Cameron Parker for your guidance and genuine care, you achieved a great result on my behalf. From the first moment I spoke with you and right throughout the entire selling process you have been nothing but professional, ethical and a pleasure to do business with. Your hard work and dedication is second to none.
If you are looking for a reputable, HONEST, reliable and trustworthy professional, then look no further.
I am an estate agent who has had the privilege to have worked with Cam & Ian Reid on numerous properties, of which EVERY one has had extraordinary results.
This is a direct result from the trust and faith that he instills into his day to day work with his clients that allow us as agents to maximise the vendors sale price.
Well done Cam, not only are you an asset to Ian Reid but an absolute gentleman as well.
Keep up the good work & TRUST IN CAM!