2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
Utilising the services of Ian Reid Vendor Advocates was the first and best decision we made when deciding to sell. Michael Collins provided experienced and invaluable advice and guidance throughout the process. While working full-time this provided us a welcome, low stress ‘project manager’ to guide our decision making – made the whole process proceed without a hitch. Very experienced and provided sound advice and strategy right through the auction and beyond. Will recommend to all our friends and family.
Astute, personable, and knowledgeable, Cameron Parker at Ian Reid Buyer and Vendor Advocates was the best decision we made when selling our house. He countered our emotional perspective with logical and sound guidance throughout, ensuring we achieved an excellent result and then some.
Cameron Parker worked tirelessly towards the successful sale of our property. Throughout the whole campaign he was very professional, easy to deal with and explained the process at every step of the way. He certainly took away all the angst of selling our family home after 41 years. He helped us select the best agent for the job and negotiated a good commission rate on our behalf. He was always available to take our calls and answer our questions.
We highly recommend his services and will engage him again in future real estate negotiations. Thanks Cameron for a job well done
We are very happy to recommend Nicole Rowe who works as a Vendor Advocate for Ian Reid & Associates. She made our recent property sale a positive experience by taking care of all the organizational details.
Her suggestions regarding such things as styling and prices were very helpful and she chose the best agent in Mulgrave to promote our house. We were impressed by her enthusiasm and professionalism during a stressful time in our lives.
Thank you nicole for liaising well with Raymond Indrawan from WIN Real Estate to help to achieve an outstanding auction result.
Michael was wonderful in helping us sell our family home after building and living here for 30 years. He gave expert advice and guidance throughout the process. Highly recommended.
Cameron was able to share his experience to ensure a quick sale of our home at Ballan. In addition he liaised with another agent to get a sale of an apartment at Cairns. We are very impressed with the speed of service, good advice, and willingness to assist through the process.
Cameron Parker of IRVA was a pleasure to deal with from start to finish with the sale of my property. He understood my concerns, provided his thoughts very openly, agreed a strategy, then executed it brilliantly. Cameron achieved an outstanding result for me, and removed all of the angst. I could not recommend Cameron more highly based on the result achieved and how he went about it.