2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
I don’t know what we would have done without Sue Woollard. She did a wonderful job and made the whole process worry free for us, we appreciated it very much.
Words cannot express my gratitude for all your hard work, guidance, dedication and ongoing support with the sale of my property. I greatly appreciate all you have done. It is such a pleasure to work with you. Thank you very much for everything.
I feel it is us who should be thanking you for your assistance with selling my Mother, Valerie’s, home. Given these most extraordinary times with Covid-19, you made the whole process remarkably smooth and my Mother is very pleased and relieved with the outcome. She is particularly happy that our family home is once again going to be a family home for a new generation.
We look forward to the settlement.
In the meantime thank you again and rest assured we will not hesitate to recommend you to others or enlist your assistance if we decide to sell up at a later date.
It has taken 3 years to organise and sell three properties and Cameron Parker was with us every step of the way. He worked with my brother and I at the pace that suited us, and always gave excellent advice as to where to go and what to do next. He was prompt with returning contact when we contacted and followed everything through when asked. Definate 5 start treatment. Thank you so much.
I would like to pass on my appreciation for the work done by your company and by Floris in the sale of my property.
With the COV -19 restrictions in place, we were anxious about proceeding with our sale. Floris was very confident and re assuring, and introduced us to ‘virtual staging’ for our advertising campaign. In spite of the government restrictions we achieved a sale at a reasonable price. Thank you.
I really appreciate all the the effort and organization that you arranged for the sale of our town house. You really made our job super easy with the experience that you have gained over the years in your chosen professional field. It really has made a difference so it’s been a pleasure.
Alex Campbell did an excellent job as our vendor advocate in recently selling out property in Blairgowrie. He chose the right agent and liaised as necessary with him to ensure a very good outcome. He was honest and open in keeping us informed. In the final negotiation on price Alex was able to get a greater than expected result. I would thoroughly recommend Ian Reid Vendor Advocates and in particular Alex.”