2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
I had been told how good Cameron Parker from Ian Reid was and now I have to agree
From the very start Cameron was totally professional and the combination of knowledge and his warm and friendly manner made me feel comfortable and confident with the process..I knew I could hand this over to him and not worry
Selling your home is an emotional time and Cameron was a trusted partner, providing advice and keeping me informed throughout the process.
I can’t thank Cameron enough for his support and advice and I have no hesitation in highly recommending using Ian Reid Vendor Advocates to reduce the stress of selling and in particular Cameron Parker
We have been extremely appreciative of the professional approach we experienced with Ben. All details of our selling experience were handled thoroughly- finer details were pointed out in so many things that we had no idea about. We felt supported through the sage advice we received and really appreciated Ben’s input in bringing the sale to completion. God forbid we go through the process of selling a house in the future we would not hesitate to work through Ian Reid Vendor Advocates again.
Luke has helped us on 2 occasions. First with the sale of our Mother’s house 4 yrs ago & now with the sale of my sister’s house. His input & guidance was invaluable & made what can be a stressful time much easier for our family. We would not hesitate to recommend him.
Luke has been a fantastic addition to the sale process and made what was an emotionally challenging process to sell our home a very smooth and positive journey. The extensive real estate experience that Luke brings is invaluable. We could not recommend Luke more highly and wouldn’t hesitate to engage him again in the future.
We were extremely grateful to have had Nicole Rowe on our side. From start to finish, we were given a professional, informative and remarkable service. Nicole’s diligence, patience and attention to detail were accompanied by a friendly and courteous demeanour – thus transforming the daunting process of selling our house into a simple and straightfoward process. Furthermore, Nicole was equipped with phenomenal skills of negotiation and applied them in realms where we, as the vendors, did not know negotiation could or should take place. We would definitely recommend Ian Reid Vendor Advocates to our friends and family – hopefully, they too will have the pleasure of dealing with an advocate as knowledgeable and caring as what Nicole was for us. Thanks a million Nicole and Ian Reid Vendor Advocates.
We were extremely happy with CAMERON PARKER. He was very Professional from the beginning to end.
Always kept us informed.
Happy to recommend him to family & friends.
Thank you Cameron, we wish you all the best.
Nicole Rowe, an Ian Read’s Advocate, has assisted me tremendously in selling my house.
After experiencing some difficulties in marketing my house with a previous Real estate agent , it was suggested to me to approach Ian Reid Vendor Advocates instead of directly engaging another local Real estate agent.
Nicole, who was very approachable and professional, assisted me in many ways, namely:
– on the basis of her experience she suggested to me local Real estate agents suitable for marketing and selling my property;
– negotiated with the agents advertising and the total cost of selling my house;
– constantly monitored the sale process and kept me updated throughout the process;
– provided other general support and necessary guidance, thus alleviating my stress and uncertainty of an inexperienced first time seller.
Nicole’s advice re the latest property market trend development and its impact on the selling price was invaluable. I have no hesitation to recommend Nicole to any prospective sellers.