2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
Ben helped us sell our house a few years ago. We sold for roughly $30k more than we believe we would have otherwise, without any of the stress. He took so much care to understand our needs and our property. We were so incredibly impressed. We were surprised and delighted when we got a congratulations gift in the mail (Wine. Win). Fast forward a few years and we’ve referred Ben to a friend. We were overwhelmed with Ben’s generosity when we received a $200 gift card as a referral reward. Imagine our surprise when the next day we also received a beautiful “perfect night in” hamper full of wine and yummies. Ben and his business are like the gift that keeps on giving. We will absolutely continue to refer anyone we can and we will engage him next time we sell without hesitation. Thank you, Reid team.
We came across Alex through Ian Reid Vendor Advocate.
We have now had three houses sell with Alex’s assistance. Each time Alex has provided fantastic feedback throughout the process of getting the property ready for the market choosing an estate agent and working closely with the agent and ourselves until the property is sold.
Alex’s experience was priceless in keeping us informed and educated throughout the selling process.
We would highly recommend using Alex for anyone considering selling a property.
This was a perfect result – Thanks to The excellent work of Alex Campbell our advocate.
We sold our property in Sorrento in four ( 4 ) days thanks to the professional performance of both Alex Campbell / Ian Reid and Clayton Smith / RT Edgar Sorrento and in the current market conditions it was a perfect result.
This is the second time using Luke Scanna and the professionalism and experience offered by Luke made the transaction very smooth leading to a quick result in a tough market.
Ben, Claire & Ian did a wonderful job securing our apartment. We were delighted with the effort and care they took to make sure we chose the right apartment for the right price. We would not hesitate to recommend Ian Reid Buyers Advocates to anyone looking for a home. Thank you.
Ben and Claire were amazing and helped us find the perfect first home! We learnt so much about property along the way and valued their assistance!
Floris Antonides was a superb advocate. Kept in contact regularly and made sure that everything was running smoothly. Answered all of our questions and gave us solid advice. We would highly recommend him and Ian Reid to anyone.