2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
Michael Collins kept us up to date at all times. He gave us very sound advice and we knew where the process was at all times. We were very pleased with the outcome of the auction which Michael suggested we use.
A big thank you to Nicole Rowe for her excellent service, support and guidance through selling our property. Her friendly nature made it easy to work with her and she was always so organised, one step ahead in planning and knew the right things to do, to get our property sold for the best price with what we had to work with. We were selling our property during a time that was very difficult for us and Nicole was very understanding, sympathetic, and to us that was very important. She is incredibly knowledgeable in her field and I would highly recommend their service. I would consider them again in the future should I ever need to. Thank you again Nicole 😄🏠
Simply outstanding every step of the way. Thank you.
Ian Williams was very helpful throughout the whole process of putting my house on the market and guided me all the way.
We had Ian Stewart looking after the sale of this property and his customer service was excellent. If we had another property to put on the market I can highly recommend Ian Reid.
Michael was great, clear and professional advice with great communication made the process easy and simple. Thank you for all your help!
Happy with the service. Friendly, easy to communicate with. Understand our stress.