2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Nicole from Ian Reid was great to work with,communicated well and provided solid advice during the sales process.We also paid a lower commission than we would have been able to negotiate ourselves.
Professional approach from the beginning of the process until the end. Sound advise and great market knowledge. All this combined achieved results above my expectations.
Nicole from Ian Reid did a great job for us. We had absolutely no recent experience in selling, so decided to get help from Ian Reid to sell Dad’s unit after his passing. Nicole made suggestions and assisted us in making decisions to maximise the sale potential of the unit which needed a fair bit of work. The end result was that the unit looked mint, could have lived there myself!! It was sold just after the auction for a price that was at the midpoint of expectations, a great result. Thanks, Nicole!
Alex was fantastic! He worked hard to get a great result for us. Would not hesitate in recommending Ian Reid’s Vendor Advocates.
Working with Ben was delightful and he made the process of the sale of my property less stressful. Thank you Ben.
We have just sold our family home downsizing for retirement. With great success in challenging market for two apartments, we relied on this, the big one to be successful as part funding for our retirement. Again I can only thank Floris Antonides of Ian Reid Vendor Advocates for his professional advice and guidance throughout the whole process. In what had just become a falling market we were able to achieve a good price after a 5 week campaign.
We were very happy with Ian Stewart. He worked very hard alongside the Auctioneer to get the best possible result for us. We would definitely recommend Ian Reid Vendor Advocates. They took the stress out of selling our property.