2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
The support we have been provided has been fantastic. They have worked incredibly hard initially to help us select the right agent and then continued on to ensure our interests were primary in the development of the campaign. Some say that agents and vendors don’t work well together but they have worked really well together and for our best interest. Thank you so much.
When a friend recommended I use a Buyer’s Advocate to help purchase my property, I wondered just what they would add. Now I know! I worked with Claire at Ian Reid’s to help secure a property I really wanted to buy. Her pre-planning and report were so helpful and her advice spot on. Then on the day of the auction, which ended up being on Zoom, she was amazing. Let’s just say I’m glad she was working for me and not against me. Claire’s determination just blew the other bidders out of the water and I ended up getting the property for less than I was willing to pay! A win all round.
Nicole helped me every step of the way. No query was too annoying or trivial! She was very responsive and made the daunting process of selling my house streamlined and easy Thank you so much Nicole I couldn’t have done it without you 🥳
A shout out to Alex Campbell at Ian Reid for his outstanding support in assisting us select the right agent for our property sale and sticking with us throughout the entire campaign and sale. I can’t recommend Alex highly enough.
Smooth process to prepare the house and sell it, with following the advice and recommendations from Ian Reid Vendor Advocates.
Nicole made the sale of my mother’s home seamless and stress free. She secured the right agent and the best sale price, provided accurate and informative advice and made it easy on the family by covering every detail. Highly recommend Nicole and Ian Reid Buyer & Vendor Advocates.
We signed up an Ian Reid Buyer Advocate, Claire Parkes, and secured a house in just a week!! We had been struggling on our own to purchase a house in a very competitive realestate market. Claire understood our property brief and budget. She was positive and reassuring about being able to purchase the right home for us. Our only regret is not signing up with Claire earlier. We can’t wait to move into our charming home. Thank you Claire !!