2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
We have used Cameron Parker from Ian Reid for the sale of 2 properties in the last year. Cameron works hard for the vendor to ensure zero stress and the highest sale price. Even during these uncertain Covid times Cameron had a plan to ensure when the property listed it sold. The property sold within 5 days! His knowledge of the property market is second to none. We cannot rate him highly enough and would not hesitate to use his services again or recommend him to anyone thinking of selling. Well done again Cameron!
Ian Stewart was fantastic. He gave us advice on what we needed to do to achieve the best result an all along the way he kept us updated. Without him we would not have achieved the result we did. We cannot thank him enough
Having heard the Ian Reid ads on 3AW for years when we decided to sell they were who I called first. From our first meeting with Ian Williams we felt confident we were in good hands. The result he achieved for us was well beyond our expectations and we would highly recommend Ian and the services provided by all the Ian Reid staff.
We are glad that we used the services of Ian Reid Vendor Advocates in the recent successful sale of our house. Michael Collins provided a calming and reassuring presence throughout the entire process from selecting the right agent, managing the campaign and providing guidance on the day of the auction. Thanks Michael for your assistance in the sale of our property.
Thank you to Ian Reid. Sue Woollard was exceptional in her knowledge & service. Sue was always available and assisted us to understand & navigate all the nuances of the sale process with a great result. We thank Sue for her professionalism, especially in such a difficult (COVID) sales period. THANKS Sue!!
Claire was absolutely fantastic. She walked us through buying our first home, was available to answer all questions and provided a professional and valuable service. Would highly recommend and would use her and the service she provided again in the future.
This is important as we wish to let you know how pleased we have been with the service and support that we received from Alex for the recent sale of our house.
We first spoke to Alex last year regarding our intentions to sell our house in the next year or so as part of a planned downsize, and he stayed in touch with us until we finally decided to go to market in July. However the Stage 4 lockdown turned our planned auction campaign into a long, drawn out affair over many difficult months. So what was already going to be a stressful process for us became even more so this year, which is why we were so grateful to have Alex on board to guide us through to the end.
From our first meeting with Alex, we felt very comfortable with his manner and approach to selling our family home. He was a very good and patient listener, and he always offered sound advice that never came across as being “sales” oriented. In fact throughout the entire campaign this year, we always felt that he was looking after our interests first and foremost rather than trying to complete a transaction. This included negotiating down the commission rate and other terms of sale on our behalf with our selected Agent, getting a better deal with our stylist and discussing the possibility of deferring the sale process to a better time. And even though direct contact was impossible during the sales campaign, we never felt out of touch or unsure of how to proceed.
We would certainly use your service again and would have no hesitation in recommending Alex to others selling their house.