2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
Ben, Claire & Ian did a wonderful job securing our apartment. We were delighted with the effort and care they took to make sure we chose the right apartment for the right price. We would not hesitate to recommend Ian Reid Buyers Advocates to anyone looking for a home. Thank you.
Ben and Claire were amazing and helped us find the perfect first home! We learnt so much about property along the way and valued their assistance!
Our advocate from Ian Reid was exceptionally helpful, informative, understanding and respectful. He kept us up to date with everything and contacted us regularly to ensure that all was well and to check if we had any questions. We couldn’t be happier with the service he provided.
Michael Collins was very attentive to our needs. The process of agent selection was great and gave us piece of mind…and in particular dealing with the whole Auction thing. Michael was awesome!
Cameron was very professional and most helpful in our dealings with him when my wife and I sold our property.
His communication skills are excellent and he kept us in the loop throughout the selling process.
I have no hesitation in recommending Cameron as the “go to guy” if you want to sell your property (in a stress free way).
A really nice person, highly recommend.
Thanks to Cameron and the team at Ian Reid Vendor Advocacy.
I don’t know what we would have done without Sue Woollard. She did a wonderful job and made the whole process worry free for us, we appreciated it very much.
Words cannot express my gratitude for all your hard work, guidance, dedication and ongoing support with the sale of my property. I greatly appreciate all you have done. It is such a pleasure to work with you. Thank you very much for everything.