2001 Ian Reid created Vendor Advocacy to help home sellers.
250+ years of combined advocate experience.
1,000+ real estate agents managed.
10,000+ sellers advised.
Knowledge Is Power
Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.
Presenting your home
To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.
Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.
Compare The Market
We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.
Your independent advisor
As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.
You retain control
Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.
Save time running around
We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.
Select the right method
With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.
Peace of mind
The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.
Get a better price
best practice strategies, applied by the industries top agents, means more money for you.
Now You Can Also Get Our Expertise When Buying A Property
Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.
Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.
Our Latest 3AW Audio Streams
Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.View More
Melbourne Market Insights
Listen to Ben Reid give the latest market insights on the Melbourne property market.View More
I just wanted to thank Sue for all her hard work and efforts in selling our property.
It took a while but Sue, with agent Richard, persevered and we ended up selling. She was diligent and very good at informing us at each stage of the process. She has very good knowledge of real estate – also put me in touch with an excellent stylist who made a world of difference in the presentation of the house.
She was very patient and kind even though we got a bit edgy sometimes!
Well done Sue.
Cameron treated the sale of our property as if it were his own. Courteous, professional and highly knowledgeable in his craft, he got us a great result with a minimum of fuss. Cameron kept us in the loop during what turned out to be a stress-free process. Beyond choosing a real estate agent (one of two he recommended), we had no other estate agent interactions.
Nicole was our advocate for the sale of our property during a time of significant market disruption
due to the COVID pandemic. Nicole provided sound advice on the sale of our house and was always available to discuss ideas and address issues as they emerged in a difficult market. She managed the relationship with the selling agent very well. The end result was a sale price well above our expectations.
Thank you Nicole.
Michael at Ian Reid was outstanding ,as this was the first home that we have sold for sometime he made the process very easy and non stressful from the first meeting to final settlement.
He arranged for all the real estate agents to visit the property and followed up on their recommendations, advice and we agreed on a agent to sell.
The result was more than we could have dreamed of so I would strongly recommend using Michael and Ian Reid services.
Having Sue Woollard by our side to guide us through the sale of Mum’s property was invaluable. Her knowledge, expert advice and her professionalism is second to none.
Sue explained everything in simple terms and was there to answer any and all questions.
Would highly recommend Sue and Ian Reid Vendor Advocates
Many thanks Sue! We could not of asked for a better result.
Excellent service- Ben and Claire went above and beyond to assist us with private inspections, property reports and general advice- They found us the property we wanted with no compromises !
We are not ones to normally write reviews.
But we feel sometimes there are exceptions to our rules!
And Cameron Parker from Ian Reid Advocates is definitely one of these exceptions.
After being left dissatisfied, stressed, frustrated and upset in the past when it came to selling our house, we were naturally extremely cautious and skeptical to proceed again.
Many hours doing repeated extensive research on the way to go this time round, lead us to Ian Reid Advocates.
This is where Cameron Parker comes into the picture as our appointed advocate.
From the minute he contacted us, we knew we had done the right thing.
Cameron listened and he listened. Nothing we said felt unimportant, trivial or routine to him. He explained how he could take the reins on our behalf, consult us and guide us through the entire process from start to finish. And he did.
He suggested avenues we hadn’t thought of, explained the benefits of his suggestions and continually impressed us with his knowledge, invaluable advice and expertise.
If you are ever considering selling your home, a vendors advocate with the capabilities, experience, professionalism and genuine ability to care for their clients as Cameron Parker was to us is worth its weight in gold.