2001 Ian Reid created Vendor Advocacy to help home sellers.

250+ years of combined advocate experience.

1,000+ real estate agents managed.

10,000+ sellers advised.

Avoid costly mistakes when selling your home.

Download our free "Fatal Traps" booklet.

fatal traps booklet cover

"We're by your side every step of the way."

Our proven 8-step process.

1

Knowledge Is Power

Get Informed

Your essential first step is to read our booklet "Fatal Real Estate Traps Exposed", which outlines the common mistakes that home sellers make and guides you on how to avoid them. Download it for free. Then a face-to-face meeting with one of our experienced Vendor Advocates will fully inform you on your best selling options and set you on the right path.

2

Presentation

Presenting your home

To assist our vendors with really nailing this, we arrange a complimentary property stylist to meet with you, to help you improve the little things that make a big difference. For more presentation tips, you can also download our Property Styling Guide.

3

Agent Pre-Selection

Agent Shortlist

Ian Reid Vendor Advocates shortlist the best agents for your sale. We personally take them through your property, one by one, before having them complete our comprehensive 'Agent Submission' form.

4

Compare The Market

Agent Comparison

We’ll compare, contrast, dissect, and deliberate over the Agent Submissions, so together we can make the right call on selecting the best strategy, agent, and pricing for your property.

How do you benefit?

Having our Vendor Advocate work for you will not cost you one cent extra.

Your independent advisor

As your advocate, our job is to get you the best outcome achievable and ensure your interests are looked after.

You retain control

Should your agent not meet their commitments, we can change them immediately, rather than being locked in for a lengthy period of time.

Save time running around

We’ll do all of the legwork for you, interviewing agents and thoroughly comparing their proposals.

Select the right method

With our vast bank of experience, we’ll guide you on what’s best for property and your personal circumstances.

Peace of mind

The stress bound up with selling the family home, or your investment property is dramatically reduced, if not eliminated.

Get a better price

best practice strategies, applied by the industries top agents, means more money for you.

fatal traps booklet cover

Now You Can Also Get Our Expertise When Buying A Property

Since 2001, Ian Reid has been helping vendors navigate the intricate world of property sales through our Vendor Advocacy service. It's a service we pioneered and continue to develop to this day.

Now we've introducing our new Buyer Advocacy service, so we're truly with you every step of the way. For the first time ever, you'll have access to our decades of experience when you're on the other side of the negotiating table.

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Get the latest insights on the Melbourne property market

We provide free expert advice in various media formats for your convenience.

Our Latest 3AW Audio Streams

Listen to our weekly market update on 3AW where we provide expert advice and insights on Melbourne's property market.

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Melbourne Market Insights

Listen to Ben Reid give the latest market insights on the Melbourne property market.

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Keep the golden years golden.


Are you keen to downsize to stress-free retirement village living. If you’re unfamiliar with the present market and how it all works today, we can give you peace of mind.


We’ve helped retirees navigate the minefield since 2001.

Retiree Special

Special Offer

As a retirees only special offer, we provide up to $1000 of cleaning and gardening services to get you market ready or help you move.

Fill out the form below to register your interest in taking advantage of this great offer today.

Your advocate will be at your side from appointing the best agent through to settlement and beyond. Our advice will save you time, stress and money.

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